Scrumball is a comprehensive AI-driven influencer marketing platform designed to simplify and supercharge every stage of your influencer campaigns. Leveraging a database of over 120 million verified influencer profiles across 190+ countries, Scrumball uses advanced AI analytics, competitive intelligence, and automated workflows to help brands find the most authentic creators, reach out effortlessly, manage campaigns end-to-end, and measure performance in real-time. Trusted by over 5,000 brands worldwide, Scrumball replaces the complexity and inefficiency typical of traditional influencer marketing with a seamless, data-driven solution that saves time, cuts costs, and increases ROI.
Key Features
Influencer Discovery: Access an expansive database of 120M+ influencers on platforms including TikTok, YouTube, and Instagram. AI matches influencers by brand fit, authenticity, and past campaign performance using 50+ targeting factors and 96+ detailed metrics.
Automatic Outreach: Personalized, AI-crafted emails and automated follow-ups take the pain out of negotiations and communication, speeding partnership formation without sacrificing brand voice or control.
Influencer Management: Centralize management of creator profiles, organize influencer collections, track content, and handle all campaign communication on a single platform—eliminating spreadsheet chaos.
Team Collaboration: Multi-level approvals, role-based permissions, influencer status tracking, and overlap prevention tools allow marketing teams to work efficiently and maintain alignment.
Performance Tracking: Real-time dashboards track content publishing, engagement metrics, conversion-driven sales, and provide autogenerated ROI reports to optimize campaigns on the fly.
AI Agents Team: Five specialized AI agents—Lillian for strategy and planning, Hunter for influencer discovery and ranking, Charlie for outreach and negotiations, Max for milestone tracking and approvals, Tracy for live performance monitoring and ROI analysis—work together to automate repetitive tasks and provide actionable insights.
Traffic Statistics
+65.1%vs Last Month
Category:computers electronics and technology > search engines
Category:computers electronics and technology > search engines
Monthly Visits
32.83K
Global Rank
#963,612
Country Rank (United States)
#349,098
Avg. Duration
2:13
Pages/Visit
1.87
Bounce Rate
45.7%
Category Rank
#915
Monthly Visits Trend
Traffic Sources
Direct51.8%
Search35.4%
Referrals7.7%
Social3.5%
Paid1.2%
Top Countries
#
Country
Share
1
United States
79.4%
2
Hong Kong
4.0%
3
United Kingdom
2.1%
4
Singapore
1.8%
5
India
1.8%
Data from SimilarWeb • 12/2025
Browser Extensions: Tools like Lillian Extension, Linkster, and Scrumball Lite enhance influencer analysis, YouTube content insights, and Amazon-related influencer tracking directly from your browser.
Security & Authenticity: Enterprise-grade encryption safeguards your campaign and brand data. Built-in detection flags and filters ensure partnerships with genuine influencers, reducing risks of fake accounts or bots.
Use Cases
Launching a New Product: Quickly find niche influencers who align with your brand values to create high-impact awareness campaigns.
Driving Sales & Conversions: Use performance tracking and real-time engagement analytics to optimize ongoing campaigns for maximum ROI.
Scaling Outreach Efforts: Automate personalized bulk outreach emails and follow-ups to accelerate partnership deals without overwhelming your team.
Managing Large Campaigns: Organize influencer profiles, monitor milestones, control approvals, and reduce overlap within team workflows for complex campaigns.
Competitive Intelligence: Track competitors’ influencer partnerships, content, and campaign performance to adjust strategies dynamically.
FAQ
Is Scrumball truly AI-driven or just automation?
Scrumball uses advanced AI agents specialized for every critical phase—from brand strategy to outreach and performance analysis—making adaptive, real-time decisions rather than rigid automation.
Can AI handle influencer communication on my behalf?
Yes. Scrumball’s AI outreach agent crafts context-aware, personalized messages that can be reviewed and approved to ensure alignment with your brand tone.
Will Scrumball replace my marketing team?
No. The platform automates repetitive, time-consuming tasks, freeing your team to focus on creative strategy and relationship building.
How secure is my campaign data?
Scrumball encrypts all campaign data and influencer information using enterprise-grade security standards, ensuring privacy and compliance.
Can the platform detect fake influencers or bots?
Absolutely. Scrumball flags suspicious activity patterns, inflated follower stats, and non-organic engagement to protect your budget and maintain campaign integrity.
Scrumball empowers marketers to invest in outcomes, not complexity. By integrating comprehensive AI intelligence across discovery, outreach, management, collaboration, and tracking, it delivers smarter campaigns with faster execution and measurable results.
