Fello Blaze

Overview

Fello Blaze is an AI-driven marketing engine designed to unlock hidden opportunities within real estate and mortgage CRM databases. By seamlessly syncing with any CRM, Fello Blaze enriches contact data, automates personalized marketing campaigns, and provides real-time insights to help professionals convert more leads and close more deals. Trusted by over 20,000 real estate and mortgage professionals, it transforms dormant or stale leads into active seller and buyer prospects, effectively turning your database into a continuous revenue-generating asset.

Key Features

• Seamless CRM Integration: Connects with any CRM and syncs data in real-time to maintain up-to-date contact records and engagement activities.
• Data Enrichment: Automatically fills gaps in your database with comprehensive property, ownership, mortgage, and behavioral data to create richer customer profiles.
• AI-Powered Automations: Delivers personalized, timely marketing messages via email, postcards, and digital experiences using advanced segmentation and AI lead scoring.
• Lead Conversion Insights: Tracks who is transacting, whether with you or your competition, providing actionable intelligence to focus outreach efforts.
• Prebuilt Campaign Templates: Jumpstart marketing with proven email and postcard templates designed for various lead types and stages.
• Consumer Engagement Tools: Includes personalized landing pages, widgets, and QR codes that drive traffic and enhance user experiences.
• Fello IQ Marketing Co-Pilot: Uses AI to continuously optimize marketing efforts by scoring leads and drafting effective follow-up messages.
• Comprehensive Segmentation: Filter your database with over 500 parameters including ownership status, mortgage info, expired listings, and more for hyper-targeted campaigns.

Use Cases

• Real Estate Agents: Turn old buyer leads into new seller opportunities, uncover hidden sellers in your database, and automate follow-up campaigns to win more listings.
• Mortgage Professionals: Enrich mortgage customer contacts with property and ownership data to identify upsell or cross-sell opportunities and nurture leads.
• Brokerage Teams: Enable team-wide accountability and consistent engagement across large databases with AI-driven marketing automations.
• Marketing Departments: Leverage continuous intelligence and segmentation to deliver personalized consumer experiences that increase lead conversion rates.
• Database Reactivation: Engage tens of thousands of dormant contacts with relevant, data-driven messaging to revive stalled leads.

FAQ

Q: Can Fello Blaze integrate with my existing CRM? A: Yes! Fello Blaze seamlessly connects to any CRM, syncing data in real-time to supercharge your existing database.

Q: How does Fello Blaze enrich my contact data? A: It fills in missing homeowner and property details using proprietary property intelligence and behavioral data sources.

Q: What types of marketing does Fello support? A: Fello supports AI-driven email campaigns, postcards, personalized landing pages, widgets, and QR codes.

Q: Will Fello help me identify the best leads? A: Absolutely. Fello IQ uses AI to score leads in real-time, helping you prioritize outreach to the contacts most likely to convert.

Q: Can I use Fello to market to both buyers and sellers? A: Yes, Fello helps convert old buyer leads into seller prospects and uncovers hidden seller opportunities in your database.

Q: Is there support available to learn how to use Fello Blaze? A: Yes. Fello offers a comprehensive Help Center, tutorials, webinars, and a dedicated support team.

Q: How do I get started? A: You can schedule a demo directly on the Fello website to see the platform in action and learn how it fits your business needs.